What is the difference between buyer and consumer

Below given are the three kinds of customers:. We define consumer, as a person who is the end user of the product. In this way, the word consumer means a person who purchases the product or service for his own use or consumption. As per the Consumer Protection Act, , it does not include the person who purchases the commodity for the purpose of adding value or resale for any commercial purpose.

However, a person can use those goods or services to earn livelihood or self-employment. Any type of user, other than the buyer who purchases goods, consumes the goods by taking permission of the buyer will also come under the category of Consumer.

It includes the person who avails the services for any consideration. Moreover, the beneficiary of such services will also be regarded as the consumer.

There are three Consumer protection council in India:. So from the above discussion, it is clear that the person who is a customer is not necessarily a consumer and vice versa.

Now, it is a big question for many marketing executives to whom they focus on a customer or a consumer? Enterprises must focus on the two as they should take care of what is demanded of the product by the consumer as well as they should advertise the product so well that it will grab the attention of the millions of customers instantly because the buying decision is taken by the two together or by keeping in view of the other.

So, the companies should give equal importance to both. Thanks for sharing. In case coffee shop owner buys coffee beans from farmers, then they process them, roasting, grinding, then selling cups of coffee in the cafeteria, coffee shop owner is customer or consumer? The product that coffee shop owner buys is coffee bean and what he sells is ground coffee, which is different from each other.

Now I know. Regardless of the scenario, the buyer is the party that gives or transfers money to the seller to secure a product. A teenager getting a video game from a store at the mall is a buyer as is a distribution company that purchases raw materials from a manufacturer on credit.

On the other hand, a consumer is a person who uses a product or service. A buyer can be a consumer, as in the example of a teenager buying and using a video game. At the same time, a consumer is not necessarily the buyer—for instance, if a mother purchases cereal for herself and her family, each family member is a consumer of the product.

The difference between a buyer and consumer comes into play when a company is evaluating its overall business plan. A company usually falls into one, or both, of two categories—B2B business to business or B2C business to consumer. A Consumer is an individual that uses the product or services but when he purchases that particular product he is a buyer. Products By Bayt. Use Our Mobile App. Get Fresh Updates On your job applications, and stay connected. Download Now.

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